My Approach
As the lead product designer for Quickchannel, I focused on creating a platform that empowers users to deliver professional, TV-like live broadcasts with simplicity and ease. This required an intuitive design that combined advanced functionality with a seamless user experience. By collaborating closely with stakeholders and gathering insights across departments, I ensured the product reflected both user and business needs.
Vision and Innovation
The vision for Live Studio was clear: make live broadcasting accessible for everyone by removing the complexity of traditional hardware setups while maintaining the quality and engagement of a professional TV production. My role was to translate this vision into a product that integrated cutting-edge features such as real-time engagement tools, brand customisation, and multi-source mixing — all available directly in the web browser.
Identifying Unique Challenges
One of the most significant challenges was designing a product that catered to a wide range of users — from novice broadcasters to seasoned professionals. Another challenge was ensuring GDPR compliance and accessibility (WCAG) without compromising the sleekness of the interface. Additionally, maintaining high-quality streaming for large audiences while keeping the platform responsive posed a unique technical constraint.
Resolving Complex Problems
I addressed these challenges by focusing on scalable, modular design principles:
Scalability: Designed flexible layouts and source configurations, allowing users to mix RTMP signals, guest presenters, and pre-recorded content in real-time.
Accessibility: Integrated a WCAG-compliant video player and AI transcription tools, ensuring inclusivity for all viewers.
Streamlined Workflow: Developed intuitive tools like drag-and-drop layouts, one-click call-to-action launches, and customisable templates to simplify complex workflows.
User-Centric Design
User feedback was a cornerstone of the design process. Through iterative testing and direct user interviews, I identified pain points and streamlined functionalities to make advanced features accessible.
For example:
Users expressed frustration with complicated guest presenter setups, so I introduced a no-download invitation system for seamless participation.
Early adopters sought greater control over audience interaction, leading to the development of interactive features like live polls and moderated chats.
Meeting User Needs
Live Studio delivers value by addressing specific user needs:
Simplicity: Users can produce TV-like broadcasts without technical expertise.
Engagement: Real-time CTAs, polls, and interactive chats foster audience interaction.
Customisation: Every element, from branding to email invitations, can be tailored to reflect the user’s identity.
Scalability: The platform supports over 100,000 live viewers, making it suitable for organisations of any size.
Conclusion
Live Studio was more than just a project — it was a challenge to redefine what live broadcasting could look like in a digital-first era. By translating complex processes into intuitive workflows, I helped create a platform that inspires users to think bigger about their live events. From fostering deeper audience connections with interactive features to delivering polished, TV-like productions with minimal effort, Live Studio represents the fusion of innovation and user empowerment. For me, this project was a masterclass in transforming ambitious ideas into a practical, elegant product that leaves a lasting impression on users and audiences alike.
