The Problem
Quickchannel's users wanted to run professional live broadcasts with polls, guest presenters, real-time CTAs, and multi-source mixing without technical expertise or expensive hardware setups. The challenge: serve both complete beginners and seasoned broadcasters in a single, GDPR-compliant, WCAG-accessible platform supporting up to 100,000 simultaneous viewers.
My Contribution
Led end-to-end product design as the sole designer on the project
Ran user interviews and iterative usability testing across beginner and power-user segments
Introduced a no-download guest invite system after users flagged friction in the existing workflow
Ensured WCAG compliance throughout, including an accessible video player with AI transcription
The Outcome
A web based platform that supports 100,000+ simultaneous live viewers
Eliminated the need for hardware broadcasting setups entirely
Guest presenter onboarding went from a multi-step technical process to a single invite link
Interactive engagement features (polls, moderated chat, live CTAs) drove measurably deeper audience engagement
My Takeaways
Designing for a wide user spectrum from first-time broadcasters to production professionals taught me to build flexibility into every layer without adding complexity to the surface. It also reinforced how much a single friction point (like a clunky guest invite flow) can define whether users trust a product or abandon it.
