The Problem
Municipalities and regional councils were struggling with Quickchannel Meeting's existing system — complex navigation, time-consuming admin workflows, and no flexibility for hybrid meetings or varying user skill levels. The old platform was functional but not fit for purpose. A full redesign was needed.
My Contribution
Wrote the product vision, product roadmap and responsible for the entire product backlog
Conducting interviews and usability tests to surface core pain points
Facilitated stakeholder workshops to prioritise features and align the product roadmap with both user needs and business goals
Redesigned end-to-end workflows to reduce clicks and simplify session preparation for administrators
Ensured full WCAG/A11y compliance
The Outcome
Delivered a fully rebuild platform serving municipalities and regional councils across Sweden
Administrators moved to self-service management, reducing dependency on external support
Positive reception from existing customers who had flagged the old system as a blocker (NPS score went up by 25%)
My Takeaways
I learned how to sequence a complex redesign, breaking it into multiple MVP releases that felt manageable without losing sight of the bigger vision. I also learned that the hardest part of redesigning an existing product isn't the design itself, it's bringing existing users that don't like change along with you. This meant that the new product had to be so much more beneficial that the change was worth it to them.
